Prism is a designer candle shade that represents the memories students create at MIT. The three sides represent the Boston and the Cambridge skyline, while the Charles flows along the entire length. Prism captures several key elements of Boston and Cambridge such as the iconic Tetris building “hack” and the duckling sculpture.
The aim of this project was designing, manufacturing and selling 50 pieces. The project needed a multi-pronged effort, where the design and manufacturing were supported by a marketing campaign. The video above was part of this effort and helped us sell over 70 pieces.